When event evangelism is executed well, it aids personal evangelism. Sometimes it plants a spiritual seed in a person. Other times it cultivates the soil as an unbeliever comes closer to making a decision for Christ. Still, other times, it harvests the fruit of someone who’s already been approached with the gospel.

Event evangelism, though, needs to be done in the right way. Otherwise it can hinder instead of help. Let me explain what “the right way” looks like.

1. Be sure the event is of interest to the unbeliever.
Our Wild Game Feasts are so effective because sports is such a great avenue for reaching unbelievers. Also, so many people love the outdoors. I personally believe that Wild Game Feast events are the easiest event to invite a non-Christian to attend.

Friendship Dinners are another effective option because the event is in a restaurant instead of a church. When I speak, I choose a topic that is of interest to non-Christians such as, “If God Only Had Five Minutes to Talk To You, What Would He Like To Tell You?

2. Keep the program moving.
Evangelistic events need to be fast-moving ones with each part quickly flowing into the next. For example, if someone is bringing a special musical number, he or she should be prepared to step up to the microphone as soon as the master of ceremony steps away.

3. Promote properly.
Stress to your people that the event is not for their Christian friends. This is an opportunity to invite non-Christians. If you do not pointedly remind them that this event is not for believers, they too quickly think of just Christian friends to invite.

4. Do well and keep doing it better.
I tell church leaders if you find something that works, keep doing it and keep improving it. When fine-tuning your event, be certain that anything printed is professional in appearance. Unsaved may be unsaved but they’re not stupid. They can tell whether something has been put together or thrown together.

5. Follow up with everyone who attends.
There needs to be a communication card (or similar device) so that those who’ve trusted Christ can indicate their decision. Don’t just follow up with those who respond, though. Follow up with those who don’t. Many times, someone will trust Christ in the privacy of their own after an event concludes.

These five simple principles may seem like common sense, but implementing them makes a huge difference and produces lasting results.